


                                                                                                                                      110101
                                                                                                                                     00000111
                                                                                                                                   0011010110
                                                                                                                                 011001100000
                                                                                                                             11111110101001011
                                                                                                                            0110110001100111111
                                                                                                                          10110001101011101011011
                                                                                                                        00000101100011111100001110
                                                                                                                        100001101 11011110100000010
                                                                                                                          0011   0101000000 0000111
                                                                                                                                1000100010   0011001
                                                                                                                                 10110011    10110001
                                                                                                                                100111000     01001101
                                                                                                                               0001001011      1100000
                                                                                                                               111010110          0
                                                                                                                              1011101001
                                                                                                                              101001101
                                                                                                                              0001001011
                                                                                                                              11011011
                                                                                                                             1001001001
                                                                                                                             111010100
                                                                                                                           11111001111
                                                                                                                            101111010
                                                                                                                           1110011010
                                                                                                                           011010110
                                                                                                                          000100000
                          1                                                                                               010110011
                      1100000                                                                                1000000     000010110
                     1000000000                                                                         0000010011111100 111000011
                    0011100111001                                                                 01110001000110010001101001110000
                   011000101110010                                                    1  11   111111011101000001001110111000000000
                 0010011001100100111                               01100101100100011010110010111100000001000111010010000101010100
                000100101001111001110                      000100101001001010100011000100000100110101110101110  10010110110010111
               110011111101100100110011                  010001010110011011110011110011100011111110111101 0          11010010011
             000100010111    011010111101             10010111001100100010011011110111001010001010110                   0010001
             01001111101       00100000101          0011011000000101000010111011011010001011010
           00100100001          0010101111111     010001101100001110 110101 00  0
           1000110010             11101110101   111011000111111
        1100000101111              100010110010000011110011
       000100001111                 01111111001010111110011
   01101110101010                    1 10001011011111100
10110101100100100                      10011011010000
001100000001110                           100010100
10010101000100                             001000
11101110001
001010
00

Marketing grounded in numbers, product and customer

Ruslan Velkoro

                                                  101
                                               000100
                                              00110001
                                            00000100001
                                            01  10010001
                                               00001 111
                                               1110
                                               0001
                                              1111
                                              0010
        101                              10  0111
       110011                    0 01111101100100
      10011100        111011111000000001011001110
     01111101100    00100100000100010111    1001
   11110    00111000100101101
 0100010     011001110
111100         00101
01011           00
1

Let’s talk

Product
Market
Strategy
Team
Analytics
ROMI

Conversion
Purchase
MRR
SEO
GEO
CPL
LTV
Brand
Design
Ads
RR

 1001101
 0110101 11      0
 0000     00     0                     011110101
           0                         1100000011100
           1001110000111            0111       0000
   10   0101101001010010101   10    111         001
      00101             11110      0100         0100
     1001                 0011      111         010
   0111        01111        0000    1000       1101
   100      01000011000      010     1010101001001
  001     00111     01101     011      110010110
  110    0000         0101    000
 100     110           001     001
 101     000           000     001 010
 100     110           101     101
  110    1111         1111    011
  100     00010     10010     101       01000
   011      00111100000      000      011000111
   1011        11000        1100     001     011
     0010                 0111       01       11
      10111             10001        010     011
   01   0110110111110010110   11      100010100
           0001110010110                11010

                 1
                 0

 1
 0
 1                               1011
 0                               1000
 0                               0001
 0                         0011  0110
 1                         1000  0000
 0                         1001  0100
 0                   1110  0110  0101
 0                   0111  1010  0111
 0                   1101  0010  0011
 1             0100  1000  0110  1000
 1             1110  0100  0111  1000
 0             0111  1000  0111  0010
 0       1100  0111  0010  1000  0110
 0       1100  1100  0010  0101  0001
 1 0101  1111  0000  1111  0101  0010
 0 0110  1011  0010  0011  1001  0110
 0 0111  0010  1100  1110  0101  1110
 0010000110010001000011111110000111110

 101000
 100001 10    00
 100     00                     1000011001
         00010000111           111100001111
   1   0010101100111110   0   1100      1111
   1  011001001001110011  1   011        111
    0000              0000    101        100
  1110       0111       1101  1000      0100
  100    000100010111    100    1111100011
  100   01001    01101   010     00100110
 011    101        111    000
 010    101        011    001 010
 110    111        000    000
  101   10000    00100   010      1011
  100    111000100000    100     1100001
  0010     01101110     1010    101110010
   01001     0101     00110    001     11
     10110          10111      011    100
  000  1100101110110100  101    00100010
          1011100000              1000

              11

 1
 0                    1000
 1                    0000
 1                10001000
 0                10000110
 0            100010000111
 1            111000011111
 0        010 101100111110
 0        110 011111011001
 0    010 011 100111011111
 0000 000 010 110011100111
 1101 100 001 001000001000
 1011110011111000111000100

(Product)

Building and running marketing strategies from market launch to scale

(Value)

Growth and profit for teams with a strong product through a system of ROMI management and solutions from performance, growth and lifecycle marketing

01

data driven

I analyse and decide on facts, numbers and tests
02

customer driven

I study the market and customer needs to hit the target
03

ai driven

I put agent workflows into processes to raise output


                                1011001111001101001110
                     001101000010
                    10100     11100
                   101            10111000010101110110
                  110
                 110
                010             0010010000111111010011
               011  1001010100110
              010 1011010     11010
    1        00000011             01101000101110001111
   01       1001100
  010      110011
 1111     010011                0111101010001111111010
000010100100011101011010100100100
1011110101100010001011101     01010
 1100     001000                  11000101111011001010
  110      011100
   11       1101111
    0        00010010           0010100010000101111010
              010 011111110101110
               111  00111     10101
                100               10001001100101111010
                 011
                  011
                   011          0110101111000010101111
                    1001011011000
                     0100     00001
                                  00011000010111110000

(Cases)

Projects

Delivered by me, together with teams of talented people and working ai-agents

                          11
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     10    01    00    00    01    00    10    00
  10    11    01    00    00    01    11    10    00
     11    01    11    01    10    11    10    00
        10    11    11    00    01    00    11
           10    10    10    01    00    10
              00    11    10    01    10
                 10    10    10    11
                    11    01    10
                       10    10
                          01


                          00
                       01    11
                    10    10    00
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              10    01    01    01    01
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     10    10    11    10    10    01    01    01
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              10    01    11    01    01
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                       11    01
                          11


                          11
                       11    00
                    00    11    11
                 11    11    00    11
              00    00    01    10    10
           10    10    11    11    00    11
        11    10    10    10    00    00    01
     00    11    10    00    00    00    01    10
  11    01    00    11    10    10    10    11    10
     01    10    11    01    11    00    11    10
        10    00    11    00    11    00    00
           00    00    00    11    01    01
              10    01    00    11    10
                 10    11    10    11
                    10    11    01
                       10    11
                          01

(Principles)

Every process made transparent, clear and predictable

01

Trust the numbers

I set up regular management to put channels, results and people into numbers
02

Manage without noise

I build precise, efficient communication inside the team
03

Start with what matters

I don’t start until I understand the task and the result we need to reach
04

Speak straight

I call things by their names and always give and take feedback on the work
05

Value trust

I trust my own experience and other people’s. Without trust nothing works
06

Hold the plan

I watch the deadlines and keep focus on the tasks and goals of the project