Peach Rich — an online store of women’s clothing

ClientPeach Rich, online clothing storeNicheFashion retail, RussiaOnline stores today compete hard for the end buyer against marketplaces and the giants of the market. Talking with Mikhail, the client, we went through the current state of sales and set the priorities: automate the buying process and raise the share of target traffic from different sources.

The project has social media well developed through content funnels, but one channel alone is hard to manage. We decided to grow the catalogue on the site, where the buyer can look through the latest collections themselves and order with delivery anywhere in Russia.

We work on a full-cycle system — assemble and install the funnel elements, set up contextual and targeted advertising and build the flow of sales.

Any funnel is built on numbers and mathematical analysis. So first of all we collect the whole sales statistics and fix the goals of the project.

It all starts with test campaigns. Our task here is to get as much information as possible for the work ahead and for building a multi-step funnel. We hang the counters, mark up the conversions, launch the first groups and watch the dynamics.

Once the results are stable — we work like grown-ups. We scale the ad groups, add new segments and look-a-like audiences. Strictly by the science. Because only precise moves give a high result.

Results

12Mroubles of purchases through the site on a 600 thousand monthly budgetIn total, on an average budget of 600 thousand roubles a month, we got purchases through the site worth 12 million roubles with an average purchase price of 2335 roubles.

2335 ₽average purchase price with a check from 15 thousand roublesNext comes the work on scaling and lowering the ad cost share, to hold the numbers at volume.

Mathematics and nothing else.